Your partner for successful business connections between Europe and India
Alfred Knecht
Management Consultancy


About me
Hello, my name is Alfred Knecht, an experienced consultant to the automotive supply industry and a graduate engineer in process engineering. Until my retirement in January 2024, I held various management positions at Mercedes Benz Passenger Car and Daimler Trucks & Busses. I set up new global and cross-functional organisations in Asia, Europe, the USA and South America and integrated them into the Group network.
As Head of the Group Purchasing Office in South East Asia in Singapore, I was responsible for the export and local content of the Mercedes Benz, Daimler Truck & Busses, Chrysler and Mitsubishi brands, with teams in Malaysia, Vietnam, Indonesia, Thailand, India and Singapore. I lived in India, Singapore and Japan for about 10 years in total, developing and training suppliers to deliver to the global supply chain of Mercedes-Benz Pass Car and Daimler Truck & Busses at world class quality levels and competitive manufacturing costs.
After leaving Daimler Trucks and Busses in January 2024, I was Director of Supplier Management and Materials & Process Engineering for Trucks Powertrain, widely responsible for the engines, transmissions and axle suppliers. Since 2024, I have been a director on the Board of the Alicon Group in India, a publicly listed company and one of the leading manufacturers of aluminium cast components.
India and Europe – the bridge for global growth.

In my 37 years in the automotive industry, I have experienced first-hand how valuable co-operation between these two markets can be. With my intercultural expertise and years of experience in leading global teams, I know what unique opportunities India can offer German and European companies.
It is not only cultural and economic differences that make co-operation challenging, but also the ability to overcome these hurdles and create synergies. My approach helps companies to build this bridge and opens doors for partnerships that not only increase sales but ensure long-term success.
Strengthen your company through the benefits of Indo-German co-operation and take the next step into the future!
WHAT I OFFER
For over 30 years, I have maintained links with the Indian automotive industry and am in constant and ongoing dialogue. I maintain very good and reliable contacts.

Consultancy for German-Indian business relations
With my knowledge and global experience about India, cultures, people and the automotive industry locally and in a central position in various functions at Mercedes-Benz Passenger Car and Daimler Trucks & Busses and as a member of the supervisory board of an Indian listed company, I would like to help companies to gain access to the Indian market and to accompany, advise and support them on this path.

Business Development
I will show you the prospects and opportunities that Indian companies and partners can offer you:
- Well-trained employees
- Geopolitical location and English as an official language
- High level of quality and quality awareness
- Efficient production of small series, e.g. spare parts supply
- Utilisation of material and service purchasing opportunities
- Flexible co-operation models with Indian partners (JV, partnerships, shareholdings)

Supply Chain Management and process optimisation
I help my clients to make their value chain more efficient and improve their competitive position through targeted process optimisation. This can be done through E2E supply chain analysis and/or targeted task force work along the project milestones from offer preparation to project-based series preparation to ensuring SoP.
I also provide support during the series production phase, right through to the end of lifecycle management and the cost-effective supply of spare parts. In the event of supply bottlenecks of any kind, I support you in crisis management.
In order to fulfil your wishes and achieve your individual goals, I will use my excellent and long-standing local contacts on your behalf.
Why India? Why counselling? Why now?
What inspires me about India?
I am inspired by the warmth of the people in India, their wonderful country, which is as multifaceted as an entire continent, their zest for life and their joie de vivre. I can pass on my intercultural expertise, the 10 years of experience I was able to gather in Asia when I lived there with my family and my positive experiences.
Why consuelling?
I am motivated to pass on my experience and expertise from 36 years in the automotive industry. I can support my customers from the automotive and supplier industry with as-is analyses and the implementation of operational optimisation measures. Through my consulting and coaching, I would like to show you access to the Indian market, accompany and support you.
Why should companies take advantage of the opportunities offered by a partnership with India right now?
- Despite the global headwinds, India remains a bright spot in the global economy.
- India will remain the fastest growing economic power in the world over the next two decades.
- India is the most populous country in the world with 1.4 billion inhabitants and an average age of 39 years, 10 years younger than China.
- India is the third largest automobile market in the world and the world’s largest motorbike market.
Contact form
Let’s talk about your next business opportunity – contact me today!
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SEND ME AN E-MAIL
info@alfredknecht.com
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